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PROMOTIONAL ACTIVITIES |
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Best
way to supply the up-market cinema audience with
informative data is promotional activities.
Cinema lobbies can be utilised with sampling activities
and displays . Additionaly advertisers can also
distribute coupons or information booklets with
the each ticket sold.
New product announcements, sales campaign informations,
sampling activities reach to moviegoers via Promotional
Activities within movie theatres.
Advertisers can also sponsor a single movie theatre
to support their public relation activities.
This kind of sponsorship activities enable advertisers;
* To rename the movie theatre,
* To demonstrate their products within the movie
theatre,
* To advertise on screen through the year,
* To redecorate the movie theatre in line with the
company's corporate image,
* To run their sampling activities within the movie
theatre,
* To have special film shows or premieres directed
to their clients or own company workers.
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