43 YEARS OF EXPERIENCE
Screen advertising has been one of the most effective and efficient tools for reaching an elite target market, cinema audience. Founded in 1965, Fida Film, Turkey’s leading screen advertising company, has a network of more than 1.000 screens, representing top theatre circuits nationwide. For 43 years, national and multi-national companies have worked with Fida Film to reach consumers on a highly targeted local, regional or national basis.

AN INDEPENDENT COMPANY, RICH ALTERNATIVES
Fida Film is the only independent cinema advertising company that offers regional planning and market segmentation for more than 1.000 screens of network. Acting like a consultancy firm, Fida Film markets the most prestigious movie theaters to advertisers in order to reach the target audience  with the lowest possible cost.

WIDE RANGE OF PRODUCTS
Besides screen advertising, Fida Film offers different advertising opportunities such as sponsorships or promotional activities that address the moviegoers from the moment they enter the movie theater.

FEATURE FILM DISTRIBUTOR
Fida Film and PRA Film   acquire theatrical, homevideo and television domestic rights for foreign films. Purchased from prestigious studios and production companies such as Newline, Lions Gate Films, Mandate Pictures, Summit, Media8; Fida Film and PRA Film have a total of 261 feature film in their  current slate.Fida Film and PRA Film participate to various local and international film festivals such as AFM, Cannes and Berlin.

upcoming Fida Film releases

FEATURE FILM PRODUCTION

Fida Film started feature film production with Hababam Sınıfı Merhaba (The Class of Chaos) in 2004 and continued the series with Hababam Sınıfı Askerde (The Class of Chaos In The Army) which was the number one movie, reaching 2.6 million admission in 2005. Maskeli Beşler (The Masked Bandits) -released in October 2005- reached 780.000 admission and Hababam Sınıfı Üçbuçuk (The Class of Chaos Three and A Half) released in January,2006 which was the second movie of the year by reaching 2.1 million cinema viewers. Fida Film's following project was Sınav (The Exam), which was directed by Ömer Faruk Sorak and was released in October 2006 and made 1.2 million admissions. In 2007 Maskeli Meşler Irak (The Masked Bandits Iraq) became the third movie of the year and reached 1.2 millionviewers. Released in 14 December 2007 , Kabadayı ( The Love and Honour), a mutual production with Filmacass, which was directed by Ömer Vargı became the second movie of 2007 just within 2 weeks . Finally Fida Film released the new film of Maskeli Beşler series; Maskeli Beşler Kıbrıs ( he Masked Bandits Cyprus) in Januray 2008. By the end of 2007 , within 4 years time, Fida Film reached 16.5 million admissions in total including local feature film productions and foreign motion pictures...

                           


MARKET SHARE
With the main objective of increasing the share of cinema advertising in total Turkish advertising market, Fida Film proudly holds a share of 1,2-1,5 % of the total Turkish advertising market which reflects a quite high amount when compared to many European cinema advertising companies.

MEASURABLE MEDIUM ADVANTAGE
Fida Film sets and guarantees expectations about how many people an advertising campaign will reach to with the assistance of international distribution companies and audited admission reports. This enables advertisers  to measure cost  of reaching a person (CPP) .

FIDA FILM RESEARCHES
Fida Film have conducted seven separate researches between 1992 and 2002 to have a better understanding on the moviegoers' consumption habits, profile, and effectiveness of cinema advertising. All financed by Fida Film, each research have enlightened advertisers and advertising agencies in terms of building the link between their brands and the very valuable target; cinema audience. Starting from 2004 Fida Film also directed  researches to portray  the audience profile by film genre. The latest Cinema Audience Profile Research was conducted by A.C. Neilsen on behalf of Fida Film in June 2006.

TECHNICAL ASSISTANCE
Fida Film cooperates with the technical leaders of the sector for organising  the transfers of the films from Betacam to 35mm and print operations.

DISTRIBUTION AND CONTROL
Besides marketing and sales activities, Fida Film has been investing in better and wider distribution and control facilities. In-house distribution and control team have been supported by independent companies to secure the advertisers’ demands and benefits.

SAWA MEMBERSHIP
SAWA-Screen Advertising World Association
The Screen Advertising World Association is a worldwide trade body of screen advertising companies. Now in its 54th year, SAWA has 73 different members across 35 countries.
The aims of SAWA are:
* To develop international standards and practices for screen advertising
* To improve communication between screen advertising companies around the world to facilitate the easier buying of the cinema medium for advertisers.
www.sawa.com